How many times does someone need to see your ad to remember you? Here’s the logic of reach and ad frequency, how to split budget between them, the ideal frequency and how LinkedIn, Meta and Google handle it.
Ad set frequency is 3 and one ad is already past 10? Here’s where to find reach and LinkedIn Ads frequency in Campaign Manager, the ideal range, how to set up Rotate ads evenly and the cost to watch.
Leadership doesn’t care about CTR. They want to know if paid media is helping generate business. Here’s how to split LinkedIn Ads reporting by audience and build a report leadership reads to the end.
The attribution window in LinkedIn Ads isn’t a minor setting. I’ll show you which one to use (30, 90, 180 or 365 days) and how to combine audience windows into a funnel that updates itself.
B2B marketing doesn’t start with an ad. It starts with discovering who buys from you, sizing the market and choosing your message. Here’s the full path, from the ICP to channels and paid media.
Your CRM is the best audience you have. I’ll show you how to use won deals as a lookalike audience seed on Meta and Google, how to do it carefully on LinkedIn and how to advertise to the people who are negotiating with you.
Pasting a CSV into ChatGPT isn’t using AI for ads. I show what the official Google Ads, Meta and LinkedIn MCPs do today, what’s missing, and how to run paid media on all three channels with the CRM in one conversation.
Paid media specialist living in Meta and Google: LinkedIn Ads is the channel your B2B client is missing. What you already know works there, what doesn’t and how to orchestrate all three networks.
Google and Meta bring volume, LinkedIn filters by ICP. And the other way around too. The B2B retargeting playbook with the four flows between LinkedIn Ads, Google Ads and Meta Ads, step by step.
