LinkedScope MCP · Strategy, ad accounts and CRM connected

Manage your campaigns
in your favorite AI assistant

Review and adjust campaigns on LinkedIn Ads, Google Ads and Meta Ads, and connect the next steps to CRM. Use Claude, ChatGPT and other compatible assistants, on desktop or mobile. Ask, review and approve.
Your AI assistantIllustrative example

How much of this quarter’s pipeline did LinkedIn Ads influence?

linkedscope.get_pipeline_summarylinkedscope.search_impacted_companies

31 deals in your CRM belong to companies reached by LinkedIn Ads before the opportunity was created: $1.84M in open pipeline and $412K closed-won.

CompanyStageAmount
Norvia LogisticsProposal$280K
Altamira InsuranceWon$196K
Bravo SystemsNegotiation$154K

Want to see which campaigns touched each of these deals?

Prepare a LinkedIn Ads campaign for our ICP with two image ads and a $100 daily budget. Use images from our library. I want to review it before activating.

linkedscope.get_account_contextlinkedscope.get_ad_creative_options
Plan for review Acme US

Website visits · ICP decision makers · US

  • $100/day · start after activation
  • Ads: “From Ad to Opportunity” / “Your Pipeline, in Context”
  • 2 variations · owned images · demo page

I will present and request confirmation for each stage: campaign, ad set and ads.

Let’s review and confirm each stage as a draft.

After the confirmations for each stage:

linkedscope.create_campaignlinkedscope.create_ad_setlinkedscope.create_ad_creatives

1 campaign, 1 ad set and 2 ads created as drafts. Nothing was activated. You decide when delivery starts.

Audit our paid media campaigns from the last 90 days.

linkedscope.get_paid_media_diagnostic_summarylinkedscope.get_paid_media_summary

I combined the LinkedIn Ads, Google Ads and Meta Ads diagnostics. Three things deserve your attention:

1

LinkedIn Ads: 22% of impressions went to companies outside your ICP, mostly retail and education.

2

Google Ads: 14% of Search spend went to terms unrelated to the product, such as “jobs” and “free course”.

3

Meta Ads: the website pixel has had no events for 12 days, and two conversion-optimized ad sets depend on it. Fix the installation before changing the budget.

Should I prepare the LinkedIn Ads exclusions and Google Ads negatives for you to review?

Which target accounts heated up in the last two weeks and still have no open deal?

linkedscope.search_target_accountslinkedscope.search_crm_deals

7 target accounts climbed in Intent Index and none has an open deal. The three hottest:

Tessera Group4 directors engaged
92 +34
Lumen Energy3 site visits from ads
87 +21
Orbe PaymentsC-level lead form fill
81 +18

Should I create a CRM deal for each account?

Exclude companies that are already customers from our LinkedIn Ads campaigns.

linkedscope.add_company_to_exclusions
Action preview Account: Acme Inc.

Add 46 companies with closed-won CRM deals to the exclusion list

  • Applying it to audiences depends on the sync with LinkedIn Ads
  • 3 companies were already excluded and stay unchanged
  • No credits will be used
ConfirmCancel

Confirm

Done. 46 companies added to the exclusion list. The action is logged in the audit trail under your name.

Use the AI already in your day
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and other clients that support remote MCP
MCP in 30 seconds

A universal plug between your AI and your campaigns

MCP (Model Context Protocol) is the open standard that lets assistants like Claude and ChatGPT use tools from other systems. Without it, the AI only knows what you paste into the conversation. With LinkedScope MCP, it reads your ads, companies and CRM and prepares actions for you to approve. No coding required.
1

You ask

The way you would ask a teammate: “Which campaigns spent the most and brought in the fewest leads this month?”
2

The AI checks LinkedScope

The assistant picks the right tools and reads data from the authorized account: LinkedIn Ads, Google Ads, Meta Ads, leads and CRM.
3

You decide

You get the answer with the numbers. If you ask for a change, you see the full preview and confirm only if you agree.
Everyday convenience. More context for decisions.

Open your AI. See what matters.
Decide what comes next.

First thing in the morning, between meetings or before talking to sales: ask what needs attention. LinkedScope brings together campaigns, companies, leads and CRM with your company briefing and ideal customer profile (ICP). Move from question to action with fewer screens, spreadsheets and repeated explanations.

Know which companies need attention

Combine companies reached on LinkedIn Ads, interest signals, leads and CRM deals. Find accounts to prioritize and check whether an opportunity already exists, based on the available associations.

Fewer ad managers to open

Ask for a LinkedIn Ads, Google Ads and Meta Ads summary in one conversation. Dig into the analysis and adjust campaigns in each channel, without copying numbers from one platform to another.

See beyond clicks and leads

Use Pipeline Impact to connect LinkedIn Ads reach with CRM deals. See pipeline and revenue associated with reached companies, with explicit analysis rules. Influence does not prove that an ad caused a sale.

Create with your business context

Your briefing and ideal customer profile help shape audiences, campaigns and ads in LinkedIn Ads, Google Ads and Meta Ads. Review the message, budget and destination. Everything starts as a draft or paused; you decide when to activate it.

Your operation continues after the chat

Existing LinkedScope routines keep collecting leads, syncing audiences and sending conversions as supported by each integration. Closing your AI does not stop these routines. A chat suggestion does not create a new automation.

You stay in control

See the account, items and effects before confirming a change. LinkedScope checks permissions and records the result. Creating draft or paused campaigns and ads does not start delivery.
Why LinkedScope?

Standalone MCPs or LinkedScope MCP?
See what comes ready to use.

Connecting each platform to AI, one by one, solves part of the problem. LinkedScope delivers all three channels, your CRM and your business context in a single connection, ready to analyze and execute.

Even all the official MCPs combined don’t get you here

Install every official MCP that exists and you will still be missing: LinkedIn Ads, which has no MCP; actions in Google Ads, whose MCP only reads data; and the CRM with your business context tying it all together. No official connector delivers that. LinkedScope does.

  • LinkedIn Ads
    No official MCP

    LinkedIn offers no official MCP for ads. With LinkedScope, you read, create and edit campaigns in the chat.

  • Google Ads
    Read-only

    Google’s official MCP reads data and reports, but does not create, edit or pause campaigns. With LinkedScope, analysis turns into action.

  • Meta Ads
    Meta only, and partial

    Meta’s official MCP creates campaigns, but only single-image creatives, and lead forms and custom conversions are left out. With LinkedScope, you create all of that and also connect the CRM and the other channels.

LinkedScope MCP
Three channels + CRM

Read, create and edit in LinkedIn Ads, Google Ads and Meta Ads, with the CRM in the same connection and your approval before every action.

Status as of October 2026.

What comes ready for your B2B operation
Day to dayStandalone MCPs, one per platformLinkedScope MCP
SetupOne server, one login and one setup for each platformOne connection. LinkedIn Ads, Google Ads, Meta Ads and CRM come in together
Official MCPsLinkedIn Ads has no official MCP; the Google Ads one only reads data; the Meta Ads one only operates Meta AdsReads and actions in all three channels: create, edit, pause and activate, with your approval
Full Meta AdsThe official MCP creates single-image creatives only and creates no lead forms or custom conversionsVideo, carousel, media upload, lead forms, custom conversions, targeting search and a pre-launch check
Channel viewEach server answers only for its own channel; combining and comparing is up to youAll three channels in the same answer, with the same metrics
Business contextYou explain your product, offer and ICP again in every conversationThe briefing and ICP saved in the account guide analyses, audiences and ads
Right companiesMetrics per campaign; matching them with companies and target accounts is a build of your ownCompanies and job titles reached on LinkedIn Ads, Intent Index and target accounts ready to prioritize
PipelineThe CRM is another connection, and linking ads to deals is on youCRM deals linked to reached companies, so you see what turned into pipeline
From analysis to actionActions limited to what each server offers, one platform at a timeFrom audit to execution in the same conversation: exclusions, negatives, campaigns, audiences and CRM opportunities
ControlPermissions, previews and logs vary from server to serverFull preview, your approval on every action and a log of everything
AgenciesA set of connections per client, switching accounts for every analysisEvery client in the same connection, without switching accounts
Outside the chatRecurring routines must be built separatelyLeads, audiences and conversions keep syncing, even with the AI closed
MaintenanceAPI and server changes are on youMaintained by LinkedScope: platform changes arrive without you reconfiguring anything

Connecting a platform to AI is the start. LinkedScope delivers what comes next: channels, CRM and business context working together, with the safeguards to execute. Less time building connections, more time deciding.

Example questions

A useful question for everyone on your team

Marketing wants better campaigns. Sales wants to know whom to contact. Leaders need pipeline context. Agencies manage multiple accounts. Use one connection for different questions. The examples below are illustrative.
Marketing

Do the companies and job titles reached on LinkedIn Ads match our ICP and context?

Compare the companies, industries and job titles reached with your briefing and ICP. See which companies and titles fall outside the profile and their share of reported impressions.

Marketing

Analyze our active LinkedIn Ads, Google Ads and Meta Ads campaigns from the last 90 days and flag everything that needs attention.

See delivery, cost, fatigue, targeting and measurement by channel, with findings ranked by impact and a suggested action for each.

Marketing

Prepare a lead generation campaign with two ads for our ICP.

Review the objective, audience, budget, dates, form and message. Each step starts as a draft or paused; activating takes another confirmation.

Marketing

Create a LinkedIn Ads saved audience with our ICP.

Review geography, language, job titles and exclusions. Saving does not change campaigns; applying requires another confirmation.

Marketing

Which Google Ads Search/PMax terms need review?

Compare terms, conversions and existing negatives. Prepare only the exclusions you select and approve.

Sales

Which target accounts have a high Intent Index and no open deal in the CRM?

Combine the Intent Index with CRM deals. See each account’s signals and prepare the opportunity if it makes sense.

Sales

Which reached companies fit our ICP and are mapped as target accounts?

Relate reached companies, briefing, ICP and target account lists. Find accounts that fit the profile but are still missing from the lists.

Sales

Prepare a CRM deal for this company.

Choose a pipeline, stage and owner where supported. Review the destination and possible duplicates before confirming creation.

Leadership

Which LinkedIn Ads campaigns reached the most companies that now have an open deal?

Match the companies reached by each campaign with CRM deals. It shows association, not proof that the ad caused the deal.

Leadership

How did ad channels compare last month?

See spend, leads and changes by channel. Compare equivalent bases without treating reported conversions as proven sales.

Agencies

Compare the diagnostics for Acme and Bravo.

Select each authorized account and read it separately. Each conclusion identifies its source, period and limits.

Agencies

Which clients saw leads drop this week?

Check each authorized account and compare with the previous week. Each result names the account, channel and period.

From answer to action

AI prepares. You confirm. LinkedScope executes and records.

Once you understand the problem, ask for the next step: prepare a campaign in LinkedIn Ads, Google Ads or Meta Ads, adjust an ad, sync an audience or create an opportunity in a supported CRM. Review the preview and confirm the action. You can check the result in the same conversation.
Your AI assistantIllustrative example

Apply the saved audience to the two selected ad sets.

linkedscope.get_linkedin_saved_audience_detailslinkedscope.update_paid_media_campaigns
Action preview Account: Acme

Saved audience: ICP · Decision-makers

  • Complete targeting replacement, including exclusions.
  • Review the criteria being added and removed.
  • Application can immediately affect active ad-set delivery.
  • Status and budget stay the same.
ConfirmCancel
Pause and activate ads
Organize target accounts
Manage company exclusions
Create CRM deals
Sync contact audiences
Create campaigns in LinkedIn Ads, Google Ads and Meta Ads
Google Ads keywords and negatives
Prepare audiences, forms and conversions
What comes with the connection

One catalog for LinkedIn Ads, Google Ads and Meta Ads

Tools grouped by function: the assistant names the channel and uses each platform’s settings.

Creating, editing and changing status work in all three channels. Channel-specific features keep their own tools.

LinkedIn Ads

Create draft campaigns, ad sets and ads. Prepare image, video, carousel or document variations, reuse compatible content and edit the fields each format allows.
Draft campaigns and ad sets
Image, video, carousel and document
Ad editing and variations
Upload images, videos and PDFs
Pre-launch check

Google Ads: Search and Display

Create paused campaigns, ad groups and responsive ads. Plan keywords and manage negatives, assets, audiences, locations, schedules, budgets and bids, with a review before each batch.
Search and Display campaigns
Keyword planning
Assets and extensions
Audiences, locations and schedules
Pre-launch check

Meta Ads

Create paused campaigns, ad sets and ads with Meta Ads objectives. Adjust audiences, placements, budget and schedule, upload images and videos, and reuse existing creatives.
Meta Ads campaign objectives
Image, video and carousel
Audiences and placements
Budget and schedule
Pre-launch check

Companies and intent

Company and job-title reach comes from LinkedIn Ads. Leads and CRM data complement the available signals for account prioritization.
Companies reached on LinkedIn Ads
Company timeline
Intent Index
Spark Prospects
Impacted job titles

Target accounts and exclusions

Build target account lists from a company search, keep customers out of your LinkedIn Ads campaigns and sync CRM contact audiences.
Target account lists
Company search and sample
Company exclusions
CRM contact audiences
Apply audiences to ad sets

CRM and pipeline

Read deals, owners and stages. Qualify leads and prepare opportunities with an explicit destination in supported CRMs.
LinkedIn Ads, Google Ads and Meta Ads leads
Contacts and lead qualification
Deals, stages and owners
Pipeline summary by stage
Deal creation

Audiences, forms and conversions

Prepare and edit LinkedIn Ads saved audiences with your ICP. Create lead forms and conversions in LinkedIn Ads, Google Ads and Meta Ads, and organize tracking with UTMs in LinkedIn Ads. Each step has its own review.
LinkedIn Ads saved audiences
Lead forms in all 3 channels
Conversions and associations
Static and dynamic UTMs
Briefing and ICP guide the proposal

Paid media analysis

Compare campaigns and ads across LinkedIn Ads, Google Ads and Meta Ads. Go deeper with diagnostics in all three channels, including search terms and Performance Max in Google Ads and a pixel review in Meta Ads. Check the period, currency and coverage before proposing changes.
Ad account audits
Search and PMax diagnostics
Terms, negatives and conversions
Optimization reports in all 3 channels
Metrics and channel comparisons

Actions with confirmation

Each proposal explains what will change. Execution starts only after approval and may have a partial, pending or uncertain result.
Campaign and ad status changes
Budgets, dates and bids across ad channels
Targeting, conversions and tracking
Search/PMax negatives
Creating and editing campaigns and ads
Opening CRM opportunities
For agencies

Manage every client
without switching accounts

Straight from the chat: a single connection gives you access to every client you have permission for. Just say which client you mean to ask for a summary, investigate what changed and prepare the next steps in the same conversation. Each read and action respects your role for that client, and comparisons identify where every result comes from.
Your AI assistantIllustrative example

In the Bravo account, compare ad channels last month.

linkedscope.get_paid_media_summary

I’ll read only the Bravo account, with the equivalent previous period and each channel’s currency.

To compare with Acme, I read that account with your permissions and keep the results identified.

How to connect

Connect your assistant. Authorize access. Ask your first question.

Use the server URL in any assistant that supports remote MCP. MCP is included in the Professional and Enterprise plans and in the 15-day free trial. The connection respects your LinkedScope role, and mobile use depends on the assistant’s app.
1

Connect your sources

Connect the ad platforms you want to analyze and your CRM to LinkedScope. Check the ad account and each integration’s permissions.
2

Add the server

Add the LinkedScope MCP URL to your assistant. Choose your client below for specific instructions.
3

Authorize and ask

Authorize with your LinkedScope login. Start with a read and review each preview before confirming a change.

Add a remote connector in Claude settings and authorize with your LinkedScope account. Availability depends on the client’s plan and permissions.

https://mcp.linkedscope.com
For developers: the endpoint, authentication, tokens and tool parameters are in the technical details in our help center.
Security and governance

Your team’s access stays under your control

Each call checks the authorized account, role and feature access. Actions require write scope and confirmation; pending or uncertain outcomes can be inspected before a new attempt.
OAuth
Account isolation
Role permissions
Action records

Official sign-in, no shared password

Interactive connections use OAuth. Your assistant receives authorized MCP access without receiving your LinkedScope password or connected-platform credentials.

Access follows your role

Admins and Managers can approve permitted actions; Operation users read data. Integration permissions and plan features are checked too.

Revoke access at any time

Admins can block account access. Personal access tokens can be revoked; new calls check permissions again.

Privacy in your assistant too

LinkedScope does not use your data to train models. Retrieved information is sent to your connected assistant and is also subject to your account’s policies on that service.
FAQ

Frequently asked questions about LinkedScope MCP

What is LinkedScope MCP?

MCP is the standard that lets AI assistants use external tools.

LinkedScope connects your assistant to account reads and actions: ads, companies, leads, contacts, audiences and CRM.

What is available depends on the account’s integrations and permissions.

Learn more: How LinkedScope works: platform overview.

Clients that support remote MCP, such as Claude, ChatGPT, Codex, Claude Code and Cursor.

Connection options depend on the assistant’s own plan and permissions.

Automations such as n8n use a personal access token created by an Admin.

Learn more: How to use LinkedScope MCP to analyze and operate your campaigns.

MCP is included in the Professional and Enterprise plans and in the 15-day free trial. You can connect your assistant and try it before subscribing.

The assistant works with your plan’s features: on Enterprise, it also works with Spark Prospects, Target Accounts and Contacts. When the trial ends, access continues on either plan.

Within the account, what each person can do follows their role and the integrations’ permissions.

Learn more: Plans, trial and subscription.

Reads and actions, such as creating campaigns and ads, editing audiences and preparing conversions, have no per-tool credit charge.

Paid features, such as enrichment, show their cost in the preview.

Your connected assistant keeps its own billing. In the app chat, conversations follow LinkedScope’s credit rules.

Ad spend is billed by the advertising platform.

Yes, in LinkedIn Ads, Google Ads (Search and Display) and Meta Ads, using your saved briefing and ICP.

Each creation has its own preview and confirmation and starts without delivery: as a draft in LinkedIn Ads and paused in Google Ads and Meta Ads.

Objective, audience, budget, dates, message and destination are all visible for review.

Activating is always a separate action. Creating one level never activates another.

Available settings depend on the account and each platform’s API.

Each user signs in with their own login and gets their role’s permissions.

Admins and Managers can approve permitted actions. Operation users have read access.

Access also depends on the plan, the authorized scope and each integration’s permissions.

Learn more: How to invite users, set access levels and switch accounts.

No. One connection lets you select the accounts you can access.

Each read or action is checked against the selected account.

To compare clients, the assistant reads each account separately and identifies where the results come from.

Learn more: How to invite users, set access levels and switch accounts.

Yes. The tools reuse LinkedScope’s services and definitions.

Always check the period, currency, filters, sync date and coverage.

A live provider read may be fresher than a saved view. Partial data is never presented as complete.

Learn more: How LinkedScope calculates metrics.

Read, create and adjust campaigns and ads in both channels.

Google Ads: create Search and Display campaigns, plan keywords and manage negatives, assets, audiences, locations, schedules, budgets and bids. Performance Max has diagnostics and negatives.

Meta Ads: create campaigns, ad sets and ads with the platform’s objectives, adjust audiences, placements, budget and schedule, and upload images and videos.

In both: lead forms, conversions, detailed diagnostics with a Meta Ads pixel review, and a check of what is missing before activation.

Impacted companies and job titles and Pipeline Impact remain specific to LinkedIn Ads.

Learn more: Why connect Google Ads and Meta Ads, and how it affects Pipeline Impact.

Read, create or edit audience templates with your saved briefing and ICP.

The preview names the criteria and exclusions, with a reach estimate when available.

Saving or editing a template does not change campaigns.

Applying it to selected ad sets is a separate confirmed action: it replaces the complete targeting and may affect delivery of active ad sets.

Later edits to the template do not propagate automatically.

No. LinkedScope does not use your data to train models.

Tool results go to the assistant you connected and are also subject to that service’s privacy policies and your account settings there.

The app chat and MCP share tools and safety rules.

With MCP, you use your external assistant, billed by that service.

In the app, conversations use LinkedScope’s models and credit rules.

Paid tool features remain subject to the preview and the account’s limits.

Not necessarily. Clients with a visual setup let you add the server URL and authorize access in your browser.

Others use a command or a configuration file.

The How to connect section shows the options. Each assistant may require its own plan or permission.

Learn more: How to use LinkedScope MCP to analyze and operate your campaigns.

LinkedIn Ads: image, video, carousel, document, article, event, dynamic formats, Message Ads, Conversation Ads and VAST/CTV, depending on ad-set compatibility and account permissions. You can also reuse compatible posts of your own.

New files in LinkedIn Ads: JPEG/PNG images, MP4 videos or PDF documents from a public HTTPS URL, up to 50 MiB per file. The platform must finish processing them before use.

Google Ads: JPEG/PNG images up to 5 MiB or HTML5 bundles.

Meta Ads: JPEG/PNG images, MP4 videos up to 50 MiB and carousels.

The AI writes the copy and uses your files or existing assets. Uploading does not generate or transform images and videos.

Edits respect each format’s editable fields.

Yes, in all three channels. Publishing or associating a form always takes another confirmation, and it does not activate ads.

Forms: in LinkedIn Ads, they start as drafts, with questions, privacy, consents and thank-you message reviewed. In Google Ads, the form is associated with the chosen campaigns in a separate step. In Meta Ads, it must be published before it can be used in an ad.

Conversions: URL rules in LinkedIn Ads, conversion actions in Google Ads and custom conversions from an existing pixel in Meta Ads. Associating them with campaigns is optional and must be in the approved scope.

UTMs: static and dynamic, in compatible LinkedIn Ads ad sets.

Creating a rule does not install tags or prove a conversion.

Learn more: Native forms: LinkedIn, Google and Meta leads.

No. MCP covers the operations supported by each platform’s API and by your account. There is no complete parity with the ad managers.

LinkedIn Ads: creating Thought Leader Ads, Single Job Ads, newsletters and weekly day-and-hour schedules is not covered, nor is automatically copying a campaign with all its ad sets and ads.

Google Ads: creation covers Search and Display. Automated recommendations and experiments are not included.

Meta Ads: features without a public API or that require special approval are not available.

Additional permissions may require reconnecting the integration. Check the current options before executing.

You can connect separate tools and build the joins, rules and automations yourself.

But not everything can be built: LinkedIn Ads has no official MCP, and the Google Ads one only reads data.

LinkedScope delivers an integrated B2B ads foundation: company context, briefing and ICP, audiences, leads and CRM, with supported workflows already in place.

The value is in the work you no longer have to build, check and maintain. If you only need metrics from one platform, a single MCP may be enough.

Learn more: How LinkedScope works: platform overview.

Yes, when your assistant’s app supports the connected MCP.

After connecting and authorizing, ask for a summary, investigate results and review supported actions from your phone.

This depends on the assistant, plan and permissions. Initial setup may require a desktop browser.

Actions follow the same previews and confirmations as on desktop.

No. You keep your platforms and connect the supported integrations to LinkedScope.

MCP brings reads and actions into your assistant and adds the context gathered in the product.

The ad managers remain available for operations that are not covered, and your CRM remains where your team works its deals.

Learn more: CRM integrations: how they work in LinkedScope.

Routines already set up in LinkedScope keep running: lead collection, audience sync and conversion delivery, depending on the integration, plan and account settings.

MCP reads data and executes supported actions when you ask.

It does not turn requests into recurring automations or leave the AI changing campaigns without you.

Learn more: Account automations: what each one does.

No. Pipeline Impact connects companies reached by LinkedIn Ads with CRM deals, based on analysis criteria.

This shows observed association and influence, not proven causality.

The three-channel dashboard is not complete cross-channel attribution and does not identify every contact reached by ads.

Learn more: Pipeline Impact: how to measure LinkedIn's influence on pipeline.

Tomorrow morning,
start with your AI.

“What needs my attention today?” Bring campaigns, companies and CRM into that conversation and prepare the next step. MCP is included in the 15-day free trial.