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LinkedScope for ABM · Account-based marketing

ABM that turns target accounts into pipeline

Reach the buying committee at the companies you chose, see every week which ones are warming up and hand each one to sales, right in your CRM.
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Works with the CRM your team already uses
HubSpot
Salesforce
Pipedrive
Microsoft Dynamics 365
RD Station CRM
Clientify

and other CRMs through n8n, Make or webhook, for pipeline analysis

ABM in 30 seconds

What is ABM (account-based marketing)

ABM, or account-based marketing, is the B2B strategy in which marketing and sales choose a list of companies together and focus ads, content and outreach on the people who make the buying decision inside them. Instead of chasing the largest number of leads, the goal is to open and accelerate opportunities in the accounts that matter most to the business.

1

Accounts, not leads

Marketing and sales agree on the companies worth the effort and work the same list.
2

The committee, not one person

The message reaches the decision makers, the influencers and the future users inside each account.
3

Pipeline, not clicks

Success is measured in opened opportunities, faster deals and revenue from the accounts on the list.
Before you start

Is ABM right for your company?

ABM takes focus and consistency. It pays off most when your sale looks like this.

ABM makes sense when…

  • The sales cycle takes months, not days
  • Deal size justifies account-by-account attention
  • Three or more people take part in the decision
  • Your target market has hundreds or a few thousand companies
  • Marketing and sales agree to work the same list

Start with demand generation when…

  • The sale is quick and low-ticket
  • Almost any company can become a customer
  • One person makes the buying decision alone
  • The goal right now is qualified lead volume
How it works

ABM in practice, in six steps

The process ABM teams follow, with the operational work of each step done by LinkedScope Enterprise.
01

Choose the accounts

In your strategy
Start from the customers that bring in the most revenue and define your ideal customer profile. Tier the accounts: a few strategic ones at the top, a larger group just below.
In LinkedScope
Target Accounts organized in lists, added by LinkedIn page link or spreadsheet. The companies become a LinkedIn Ads audience, updated every week.
02

Map the buying committee

In your strategy
In B2B, a group buys: decision makers, influencers and users. Talking only to the decision maker leaves the account cold.
In LinkedScope
Contacts from CRM deals imported every day. Each Target Account list becomes an audience of people on LinkedIn Ads, Google Ads and Meta Ads.
03

Warm up the accounts

In your strategy
Before outreach, the company needs to know you. Spread your presence across the whole list and don’t spend on companies that won’t buy.
In LinkedScope
Automatic exclusion of customers, competitors and off-profile companies, plus a per-company impression cap so the budget doesn’t get stuck on a few accounts.
04

See who is warming up

In your strategy
Define what counts as a signal of interest and review the list every week, instead of waiting for someone to fill in a form.
In LinkedScope
Intent Index per company, job titles reached and Spark Prospects every Sunday: the accounts that meet the signals you set.
05

Hand the account to sales

In your strategy
Sales gets warm accounts with context, not a cold list. The first conversation starts from what the company has already seen.
In LinkedScope
Each new Spark Prospect opens a deal in the CRM, at the stage you choose. Enriched contacts go on to your prospecting sequences.
06

Measure in pipeline

In your strategy
Track engaged accounts, opportunities and revenue from the list in a weekly marketing and sales review.
In LinkedScope
Pipeline Impact filtered by your Target Accounts and an executive report by email, with ads, leads and CRM in one place.
abm target accounts contacts v2
Target Accounts and Contacts

Your accounts and the buying committee, side by side with the CRM

Organize companies into priority lists and see, for each one, the leads, contacts, deal stage, owner and value in the CRM.
  • Target Accounts: lists become company audiences on LinkedIn Ads, updated every week
  • Contacts: the people on your CRM deals, imported every day, with job title, email and phone
  • Enrichment: emails found and validated with Apollo, Snov.io or Data Stone
  • People audiences: each list becomes an audience on LinkedIn Ads, Google Ads and Meta Ads
Spark Prospects and signals

You set the signals. LinkedScope points out the accounts that are warming up

Choose the rules a company has to meet to make the list, such as Intent Index above 20, engagement with your ads or presence in Target Accounts. The list is updated every Sunday.
  • Ad signals: Intent Index, impressions and engagements with your ads over the last 30 days
  • CRM signals: open or won deal and presence in Target Accounts
  • Organic signals: reactions and comments on your posts, with Engagers
  • Straight to sales: each new company opens a deal in the CRM, at the stage you choose
abm spark prospects signals v2
Add-on · Engagers

One like says little. A whole account engaging says a lot

A single reaction to a post might be plain curiosity. But when the director, the manager and two analysts from the same company react and comment over the month, that account is paying attention to you. Engagers tracks the posts on your company page and your team’s profiles, groups interactions by company with each person’s job title, and shows which Target Accounts are warming up.
  • Filters: by Target Account list, exclusion, contact and tags
  • Engaged companies: sent to Target Accounts in bulk
  • Buying signal: reactions and comments feed the Spark Prospects signals
  • Prospecting: people sent to WaLead.ai, Snov.io and Apollo, or to a webhook
LinkedScope Engagers with the most engaged companies and people (sample data)
The ABM cycle in LinkedScope

The CRM guides your ads. Your ads feed the CRM

The list comes out of the CRM, becomes an ad audience, comes back as a signal of interest and enters the CRM as an opportunity. Every week, with no spreadsheet in between.
CRM audiences

An audience for every account stage

LinkedScope groups companies and contacts by what is happening in the CRM and keeps each audience updated every week. You decide the message for each stage.

New accounts

Companies on your Target Account lists see your ads before their first conversation with sales.

Deals in progress

With the Open Deals audience, people already evaluating your proposal keep seeing your brand.

Customers

With Won Deals, talk expansion with current customers, or remove those companies from acquisition campaigns.

Win-back

With Lost Deals, show up again to those who said no, once the company’s situation changes.

Off target

Customers, competitors and off-profile companies are removed from every active LinkedIn Ads campaign, automatically.

Well-spread budget

Companies that have already received too many impressions step out for a while, and the budget reaches the rest of the list.
When choosing

What to demand from an ABM platform

What to askIn LinkedScope Enterprise

Does it act, or only report?Analysis without action is just another open tab

It acts. Target Accounts, Exclusion and Contacts become audiences updated every week, bids and the impression cap run automatically and each Spark Prospect opens a deal in the CRM.

Does it work beyond LinkedIn Ads?The committee also sees ads on Google Ads and Meta Ads

Yes. Committee contacts and CRM Deal audiences go to LinkedIn Ads, Google Ads and Meta Ads, and the dashboard brings the three channels together.

Does it match companies to the CRM accurately?Poor matching distorts the pipeline

It matches by the company’s LinkedIn page, the website domain and the normalized name, without accents or suffixes such as Inc. Ambiguous matches are never linked by guesswork.

Does it show job titles, not just companies?ABM is about the buying committee

It shows the job titles reached by each campaign and lets you add or remove job titles from targeting right from the analysis.

Does it prioritize accounts your way?Every team has its own buying signal

You choose the Spark Prospects signals: Intent Index, impressions, engagements, CRM deal and presence in Target Accounts. The list comes out every Sunday.

Does it respect the funnel sales already uses?Two funnels create two versions of the truth

Yes. Each account’s stage is the one in your CRM. No parallel funnel to keep up to date.

Does it prove results in pipeline?Clicks and impressions don’t pay the bills

Pipeline Impact shows pipeline and revenue from the companies reached by LinkedIn Ads, with a Target Account filter and the analysis rules spelled out.

Does it use reliable data?IP-guessed companies create noise

Companies and job titles come from the official LinkedIn Ads API, with data on who saw and interacted with your ads.

Does the AI act, or just chat?Suggestions without execution mean rework

With MCP, your AI assistant works with Spark Prospects, Target Accounts and Contacts and runs actions with your confirmation. Enterprise also includes AI recommendations for campaigns.

Is the pricing clear?“Contact us” pricing slows the decision

Public pricing, 15 days free with no card and a monthly subscription with no lock-in.

Does it serve your team in its language?Support in your team’s language speeds up adoption

Product, help center and support in English, Spanish and Portuguese, with billing in US dollars by card.

Target Accounts, Exclusion, Impacted Companies and Job Titles, Pipeline Impact, bids and impression cap work with LinkedIn Ads. Contacts, CRM Deal audiences, dashboard, leads and conversions work with LinkedIn Ads, Google Ads and Meta Ads. Enrichment and sequencing tools are contracted separately.
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ABM with AI

Ask your AI which accounts are warming up

With LinkedScope MCP, Claude, ChatGPT and other assistants read Spark Prospects, Target Accounts and Contacts, organize lists, adjust exclusions and create opportunities in the CRM. You review and confirm every action.
Explore MCP
Pricing

Complete ABM in LinkedScope Enterprise

Enterprise

ABM and pipeline
$289per month
Billed monthly · cancel anytime
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Turn intent signals into pipeline with ABM, automation and intelligence for marketing and sales
Best for: marketing and sales teams that work a list of priority accounts and want ads to show who to approach.
Included in Enterprise:
  • Spark Prospects: the hottest companies each week, based on the signals you define
  • Target Accounts synced with LinkedIn Ads audiences
  • Pipeline Impact with Target Account filter
  • Contacts imported from CRM deals and synced with LinkedIn Ads, Google Ads and Meta Ads audiences
  • Audiences from Open, Won and Lost CRM Deals, updated every week
  • Spark Prospects sent to the CRM, with a deal opened at the chosen stage
  • Contact enrichment and delivery to prospecting sequences
  • AI recommendations for LinkedIn Ads campaigns and ads
  • MCP also with Spark Prospects, Target Accounts and Contacts
  • Up to 8 users and VIP support

The foundation that comes with it

  • Unified LinkedIn Ads, Google Ads and Meta Ads dashboard
  • Impacted companies with Intent Index and job titles reached
  • Automatic exclusion, bids and impression cap on LinkedIn Ads
  • Leads and conversions sent to all three platforms
  • New leads in the CRM, with contact, deal and company when identified
  • Executive report by email and webhooks
On the annual plan, Enterprise is 20% cheaper. International: pay in US dollars by card. Brazil (CNPJ or CPF): pay in reais by card, boleto or Pix.
FAQ

Questions about ABM in LinkedScope

What is ABM?

ABM (account-based marketing) is the B2B strategy in which marketing and sales choose a list of companies together and focus ads, content and outreach on the people who make the buying decision inside them.

The goal is not lead volume: it is to open and accelerate opportunities in the accounts that matter most to the business.

To build the campaigns step by step, read the guide how to use LinkedIn Ads for ABM.

For companies that sell with long cycles, high ticket sizes and group decisions, to a market of hundreds or a few thousand companies.

If the sale is quick, the ticket is low and almost any company can become a customer, demand generation tends to deliver more.

Start with what your sales team can really work, with the most strategic accounts at the top.

On LinkedIn Ads, the right audience is the size of your ICP: number of accounts times the buying committee members in each one. For example, 300 accounts with 8 people each add up to about 2,400 people. Contact audiences need at least 300 people to run on LinkedIn Ads.

The ABM features are part of Enterprise: Target Accounts, Spark Prospects, Contacts, CRM Deal audiences, Spark Prospects in the CRM and Pipeline Impact with a Target Account filter.

Enterprise also includes everything that supports ABM: impacted companies with Intent Index, job titles reached, exclusions, impression cap, leads, conversions and a connected CRM.

LinkedIn Ads only: Target Accounts, Exclusion, Impacted Companies and Job Titles, Pipeline Impact, bids and impression cap.

On LinkedIn Ads, Google Ads and Meta Ads: audiences with the buying committee contacts, Open, Won and Lost Deal audiences, dashboard, leads and conversions.

By the company’s LinkedIn ID and page, by the website domain (personal emails such as Gmail are ignored) and by the normalized name, without accents and without suffixes such as Inc. or Ltd. When a match is ambiguous, the company is not linked by guesswork.

Native integrations: HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, RD Station CRM and Clientify. See how Pipeline Impact works.

We don’t create a parallel funnel. Each account’s stage is the one in your CRM, the same one sales already uses.

Target Accounts, Spark Prospects and Contacts show the deal stage, and each new Spark Prospect can open a deal at the stage you choose.

No. Company and job title data come from LinkedIn Ads itself, about who saw and interacted with your ads, combined with your leads and CRM.

LinkedScope also does not do multi-touch attribution. Pipeline Impact shows the pipeline and revenue of the companies reached by LinkedIn Ads, with the analysis rules spelled out. Influence is not proof that the ad caused the sale.

Enterprise costs $289 per month, or 20% less on the annual plan, with up to 8 users. Every account starts with 15 days free, no credit card required.

Enrichment and sequencing tools such as Apollo, Snov.io, Data Stone and WaLead.ai are contracted separately.

Reached companies, Intent Index and Spark Prospects start to show up as campaigns run. Pipeline and revenue depend on your sales cycle.

Judge ABM in months, not days, and track engaged accounts and open opportunities every week.

Yes. With LinkedScope MCP, you ask Claude, ChatGPT or another assistant which accounts on your list are warming up, organize Target Accounts, adjust exclusions, sync audiences and create opportunities in the CRM.

Every action shows a preview and is only applied with your confirmation. See how to use MCP.

Find out which of your target accounts are already warming up

Try Enterprise for 15 days, no credit card required. Connect LinkedIn Ads and your CRM, build your Target Account list and set the Spark Prospects signals.
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