Your CRM is the best audience you have. I’ll show you how to use won deals as a lookalike audience seed on Meta and Google, how to do it carefully on LinkedIn and how to advertise to the people who are negotiating with you.
Pasting a CSV into ChatGPT isn’t using AI for ads. I show what the official Google Ads, Meta and LinkedIn MCPs do today, what’s missing, and how to run paid media on all three channels with the CRM in one conversation.
Paid media specialist living in Meta and Google: LinkedIn Ads is the channel your B2B client is missing. What you already know works there, what doesn’t and how to orchestrate all three networks.
Google and Meta bring volume, LinkedIn filters by ICP. And the other way around too. The B2B retargeting playbook with the four flows between LinkedIn Ads, Google Ads and Meta Ads, step by step.
B2B paid media isn’t about picking the cheapest platform. I show the role of LinkedIn Ads, Google Ads and Meta Ads, how to split the budget and which metrics to watch so CPL doesn’t fool you.
Your LinkedIn lead gen form gets opened and nobody submits? The ad already did its job. Here’s the checklist for audience, form and offer, plus the test I’d run.
Signal-based outbound with LinkedIn Ads in 10 steps: capture who engaged, prioritize the hot accounts and send them to a sequence with no spreadsheet in the middle.
Warm outbound means prospecting people who already know your brand. Here is how LinkedIn Ads generates company and person signals to build your queue, and why a “warm” company is not enough.
LinkedIn is the only major ad network that shows which companies saw your ads. Here is where to find the companies your LinkedIn Ads reached, what Campaign Manager shows and misses, and how to turn the data into action.
