Guides and studies on targeting, budget and measurement to turn ads into pipeline
For B2B marketing teams, paid media specialists and founders
Google and Meta bring volume, LinkedIn filters by ICP. And the other way around too. The B2B retargeting playbook with the four flows between LinkedIn Ads, Google Ads and Meta Ads, step by step.
B2B paid media isn’t about picking the cheapest platform. I show the role of LinkedIn Ads, Google Ads and Meta Ads, how to split the budget and which metrics to watch so CPL doesn’t fool you.
Your LinkedIn lead gen form gets opened and nobody submits? The ad already did its job. Here’s the checklist for audience, form and offer, plus the test I’d run.
Signal-based outbound with LinkedIn Ads in 10 steps: capture who engaged, prioritize the hot accounts and send them to a sequence with no spreadsheet in the middle.
Warm outbound means prospecting people who already know your brand. Here is how LinkedIn Ads generates company and person signals to build your queue, and why a “warm” company is not enough.
LinkedIn is the only major ad network that shows which companies saw your ads. Here is where to find the companies your LinkedIn Ads reached, what Campaign Manager shows and misses, and how to turn the data into action.
LinkedIn Ads on a small budget works if the setup is lean. Here is the $10 a day minimum, the 4 campaigns I run when money is tight, the audience for each one and why Text Ads cost little and rack up impressions.
LinkedIn Ads retargeting means showing ads again to people who already engaged with your brand. Here are the audiences you can build, the kit I set up on every account and how to use it without burning budget.
LinkedIn Ads conversion tracking: install the Insight Tag, measure website visits and business events, understand attribution windows, and explore each event in LinkedScope’s conversion breakdown.
