Besides your website, LinkedScope receives leads from the networks’ native forms: LinkedIn Lead Gen Forms, Google Ads lead forms and Meta Lead Ads. They show up on the Leads screen alongside website leads.
- Where they show: Leads menu
- Requirement: the network connected in Settings > Integrations
How leads arrive from each network
| Network | How it works | What it needs |
|---|---|---|
| LinkedIn Lead Gen Forms | In real time, with an extra check every 6 hours. Leads from the Page’s organic forms are fetched too. | LinkedIn Ads connected. For organic leads, the company Page linked. |
| Google Ads | Imported when you select the account and every 6 hours after that. | Google Ads connected. Google keeps this data for a short time only, so keep the connection active. |
| Meta Lead Ads | In real time, with an extra check every 6 hours that also reads the forms used in the account’s ads. | Meta connected with the Lead Ads Page selected, required for real time. |
When you select the ad account on any network, LinkedScope immediately imports in the background every lead the network still keeps (about 90 days on Meta). The same lead is never duplicated, even if it arrives through both paths.
Leads from before the connection
Leads submitted before the ad account was connected are only stored in LinkedScope: they trigger no notification, conversion event, webhook or CRM deal. All of that applies only to leads submitted after the connection.
How to fetch leads right away
- Open the Leads screen
Native leads show the network as the source under Conversion location. - Click Update
LinkedScope fetches recent submissions from the connected networks now. - Check the result
If a network refuses access, the message Could not sync leads. Please check the permissions on the connected accounts appears with the network’s name.
What happens to each native lead
- The form fields are stored with the questions’ original names.
- If Lead conversion sending is on, the event goes to every connected network, including the one that captured the lead. See How to send Lead and Qualified Lead conversions to ad networks.
- You get a new-lead notification.
- With the CRM automation on for the channel, the lead becomes a deal in your CRM. See How to send new Leads and Spark Prospects to your CRM.
- Test leads generated by the networks’ tools arrive with the Test tag and don’t generate conversions.
Frequently asked questions
I’m not receiving LinkedIn leads.
Check that the user who connected LinkedIn has access to the ad account and, for Page forms, to the Page. Reconnecting usually fixes it. See How to reconnect an expired integration.
I’m not receiving Meta leads.
Select the Lead Ads Page on the Meta card. Without a Page, forms aren’t subscribed. See How to connect Meta Ads to LinkedScope.
Google leads take a while to show up.
That’s expected: after the initial import, they are fetched every 6 hours. Use Update to fetch them right away.