Your CRM knows who is negotiating, who has already bought and who said no. The Sync CRM Deals audiences automation turns that knowledge into ad audiences, updated every week with no spreadsheets.
That way you speak to each group at the right moment: speed up open deals, upsell customers and win back the ones that got away.
- Where: Settings > Account, Automations section
- Who can turn it on: Owner and Admin
- Plan: Enterprise
- Requirements: a connected CRM and at least one connected ad account (LinkedIn Ads, Google Ads or Meta Ads)
Which audiences are created
There are three groups, based on the deal status in the CRM. Each group becomes a company audience and a people audience:
| CRM status | Companies (LinkedIn Ads) | Contacts (LinkedIn, Google and Meta) |
|---|---|---|
| Open | 💼 Open Deals | 👥 Contacts ➜ Open Deals |
| Won | 💼 Won Deals | 👥 Contacts ➜ Won Deals |
| Lost | 💼 Lost Deals | 👥 Contacts ➜ Lost Deals |
Names follow the account language.
A company can be in more than one audience. A customer with one won deal and another open deal, for example, goes into both.
Who goes into each audience
Companies: the companies on deals from the last two years, across every CRM pipeline.
To reach LinkedIn, a company needs its LinkedIn Page, or else a name and a corporate domain. Personal email domains (Gmail, Hotmail and so on) don’t count.
Contacts: every person at those companies in the CRM, not only the ones linked to the deal.
This lets you reach the whole buying committee: decision makers, influencers and product users. Networks match each person mainly by email.
Data is sent in protected form (one-way encryption), as the networks require.
Ideas for using them
- Open Deals: social proof, customer stories and comparisons to speed up the close.
- Won Deals: onboarding, product news, upsell and cross-sell.
It also keeps customers out of your acquisition campaigns. - Lost Deals: restart the conversation months later, with a new offer or argument.
- Cross-exclusion: remove companies in negotiation from your prospecting campaigns.
You stop paying to reach people your sales team is already working.
How to turn it on
- Open Settings > Account
The toggle is in the Automations section. - Switch on Sync CRM Deals audiences
By turning it on, you accept the networks’ audience terms for recurring syncs. - Done
The first sync starts right away. The next ones run every Saturday at 04:00 UTC.
When each sync finishes, a notification shows the result for every audience on every network. See Notifications: what LinkedScope tells you and when.
Toggle disabled?
Hover over it to see why: the plan doesn’t include the automation, a payment is pending, the CRM is disconnected or no ad account is connected.
What to expect after turning it on
- Up to 48 hours of processing. After the upload, the network itself takes a while to match companies and contacts and show the audience size.
- Network minimums. An audience below the minimum is not created, and the notification says which one was left out.
- No campaign is changed. You choose where to use each audience, to target or to exclude.
- Switching it off deletes nothing. The audiences stay on the networks and simply stop updating. Switching it back on starts a new sync right away.
Where the data comes from
The automation uses the deals LinkedScope already reads in the daily CRM sync (Monday to Friday, 03:00 UTC).
A deal that changes status moves to the right audience in the following Saturday sync. Leaving a status also removes it from that audience.
It works with HubSpot, Salesforce, Pipedrive, Microsoft Dynamics 365, RD Station CRM and Clientify.
With a CRM connected through n8n, Make or similar, only the company audiences are created, because that connection doesn’t send contacts. See CRM integrations: how they work in LinkedScope.
Frequently asked questions
Do I need to import CRM contacts into LinkedScope?
No. The automation reads contacts straight from the CRM.
Importing is a separate feature for working with contacts inside LinkedScope. See How to import contacts from your CRM automatically.
Can I create audiences by pipeline or stage?
No. Audiences are split by status only: open, won and lost.
Why does the audience have fewer companies than the CRM?
Companies without a LinkedIn Page and without a corporate domain, or with only a personal email domain, are left out.
To include them, complete that data in the CRM. They join in the next sync.
How is this different from the Contacts sync?
The Contacts sync sends the people stored in LinkedScope: the All audience and one per Target Accounts list.
Deal audiences come straight from the CRM and belong to this automation only. See Account automations: what each one does.