The Campaigns screen shows your LinkedIn Ads ad sets and ads in detail, with dozens of metrics, and lets you pause, activate and export without opening Campaign Manager.
- Where: Campaigns menu
- Network: LinkedIn Ads
- Who can pause and activate: Owner, Admin and Manager
LinkedIn naming
LinkedScope follows LinkedIn’s current naming: a Campaign is the former campaign group and an Ad set is the former campaign.
What the table shows
Each row is an ad set, with the campaign it belongs to, creation date, status, objective and format. Scroll right to see settings (audience expansion, LinkedIn Audience Network, budgets, optimization goal, bidding strategy, ad rotation) and metrics (spend, impressions, CPM, reach, frequency, penetration, engagements, video views, clicks, CTR, conversions, leads and more).
The top shows the number of ad sets and the spend for the period. Click the headers to sort.
Available actions
| Action | How to do it |
|---|---|
| Pause or activate | Use the toggle next to the name. The change goes straight to LinkedIn. |
| Edit | The pencil icon opens the ad set in Campaign Manager. |
| Filter by campaign | Filter lets you pick one or more campaigns. |
| Search | By ad set name. |
| View ads | Opens the list of ads, with the same actions. |
| Create | Shortcut to create an ad set or a campaign in Campaign Manager. |
| Export | Downloads the table as CSV with the current period and filters. |
Ads
The ads list shows the thumbnail, the ad set, the format, the spend and each ad’s share of spend. You can also pause, activate, edit on LinkedIn, create an ad and export.
Possible statuses
Besides Active and Paused, an ad set can show as Completed, Draft, Archived, Rejected, Campaign paused (its campaign is paused), Restricted account (the ad account is on hold on LinkedIn) or Limited audience.
Frequently asked questions
The pause toggle is disabled.
Your access level doesn’t allow pausing and activating (Operator level). Ask an Admin or Manager.
The numbers differ from Campaign Manager.
For Message or Conversation campaigns, LinkedScope adds sends to impressions. See How LinkedScope calculates metrics.
How do I analyze campaigns with AI?
Use Insights AI: campaign analysis with artificial intelligence.