With the Optimize campaign bids automation, LinkedScope reviews the bids of your active LinkedIn campaigns every week and adjusts them when there is room to pay less without losing delivery.
Every change is tested and undone if results get worse.
- Where: Settings > Account, Automations section
- Network: LinkedIn Ads
- Frequency: once a week
- Who can change it: Owner, Admin and Manager
What the optimization does
Each week, LinkedScope analyzes the last 7 days of every active campaign (daily budget, delivery pace, real cost and LinkedIn’s suggested pricing) and chooses one of these actions:
| Action | When it happens |
|---|---|
| Switch from automatic or adjusted to manual bidding | When the campaign delivers well on automatic and there is enough cost history to set a safe manual bid that fits the daily budget. The starting bid is the recent real cost plus a 5% buffer. |
| Test a 5% reduction | On campaigns LinkedScope already manages, when delivery and cost are stable. Only one test at a time. |
| Keep or undo the test | The following week: if delivery, results and cost held up, the reduction stays. If they got worse, the previous bid comes back and new tests are blocked for 28 days. |
| Lower a manual bid that is too high | When the manual bid is well above the reference bid (based on LinkedIn’s suggested pricing and recent cost) and the campaign delivers its budget. The bid goes down by at most 10% per week until it reaches the reference, instead of dropping all at once. |
| Raise the bid | When the manual campaign is delivering below its budget. |
| Go back to automatic | When LinkedIn’s minimum bid becomes higher than the daily budget, or when delivery drops consistently after the switch to manual. |
| Leave it alone | When there isn’t enough data, the situation is ambiguous or repeated LinkedIn reads don’t match. The current bid is kept. |
Safeguards
- Campaigns with a cost limit (target cost or cost cap) are not changed.
- If you changed a campaign’s daily budget, it goes 7 days without adjustments so effects don’t get mixed.
- If the account was paused by the monthly budget limit during the analyzed period, the week is skipped.
- Campaigns you set to manual yourself are never enrolled in reduction tests.
- If LinkedIn rejects a bid for being below the campaign’s minimum, that minimum is respected for the next 28 days and the rejected request is not repeated.
- Text ads are only observed, never changed.
Where to see the changes
Adjustments show up in LinkedIn Campaign Manager, in each campaign’s bid and strategy. The analysis considers the campaign objective: leads and conversions for Lead Generation and Website Conversions, views for Video, impressions for Brand Awareness.
How to turn it on
- Open Settings > Account
You need LinkedIn Ads connected and a plan with automations. - Switch on Optimize campaign bids
The next weekly run already considers your active campaigns.
Frequently asked questions
Why did my campaign switch from automatic to manual?
Because it met every safety condition: healthy delivery, a known real cost and a manual bid that fits the daily budget. If delivery gets worse, it goes back to automatic.
How long until I see results?
Each test needs a full week of data to be evaluated. Savings show up gradually, in 5% steps. When a manual bid is far above the reference, the weekly reduction can reach 10%.
Can I adjust the bid manually with the automation on?
Yes. If the bid changes outside LinkedScope, the ongoing test is put on hold until there is a clean week of data.
What if I switch the automation off?
Bids stay as they are, and LinkedScope stops changing them. See the other automations in Account automations: what each one does.