With Google Ads connected, LinkedScope adds Google performance to the Dashboard, imports leads from lead forms, syncs Contacts audiences (Customer Match) and sends lead conversions.
- Where: Settings > Integrations, Google Ads card
- Who can connect: Owner and Admin
- Time: 2 minutes
- You’ll need: a Google user with access to the Google Ads account and 2-Step Verification turned on
How to connect
- Open Settings > Integrations
The Google Ads card is in the Ad account category. - Click Connect account
Choose the Google account that accesses Google Ads and authorize LinkedScope. - Select the ad account
The list shows every accessible account, with its name and ID in the 123-456-7890 format. Manager accounts carry the MCC tag and cancelled or suspended accounts the Inactive tag. - Done
The card shows the chosen account’s name and ID.
2-Step Verification required
Since April 2026, Google requires the user to have 2-Step Verification turned on to authorize new Google Ads connections. If authorization fails, turn it on in your Google Account and try again.
Manager accounts (MCC)
If you access Google Ads through a manager account, authorize with the MCC user and select the client account that advertises. LinkedScope stores the link to the MCC and uses it automatically on every call. Select the account that holds the campaigns, not the MCC itself.
What Google Ads unlocks
| Feature | How it works |
|---|---|
| Dashboard | Google spend, impressions, clicks, conversions, conversion value and ROAS alongside the other networks. |
| Lead form leads | Imported every 6 hours. Google keeps this form data for a short time only, so keep the connection active to avoid losing leads. |
| Contacts audiences | Customer Match with email and phone. Google requires at least 100 valid contacts. See How to sync contacts as audiences on LinkedIn, Google and Meta. |
| Lead conversions | LinkedScope – Leads (secondary) and LinkedScope – Qualified Leads (primary) conversion actions, created automatically. See How to send Lead and Qualified Lead conversions to ad networks. |
Frequently asked questions
My account doesn’t show up in the list.
The Google user who authorized has no access to it, not even through an MCC. Request access in Google Ads and connect again.
Why don’t Performance Max campaigns show up in Top ads?
Google doesn’t provide ad-level data for Performance Max. Those campaigns’ numbers are still added up in the Dashboard.
Customer Match was rejected.
Google only allows Customer Match for accounts that meet its policies, such as payment and compliance history. Check the requirements in the Google Ads help center.